The Other Side of the Coin

In the recent New Yorker issue (October 9, 2006), I noticed an ad campaign that was actually really smart. The GAP (RED) campaign is sexy, visually consistent in style, and clever with the way it plays with words throughout the advertisement. The spread really peaked my interest and I actually stopped reading my magazine to figure out what it was advertising. I hope the excellent style and interest the ads create actually does something meaningful to raise awareness and a percentage of money for AIDS in Africa. Of any ad campaign, I think it has a good shot at success.